About the Opportunity
We are recruiting a Head of Brand & Creative for an established multi-brand ecommerce company behind four bedding and sleep brands sold primarily to U.S. consumers.
The business has grown to eight figures on Amazon and is expanding across TikTok Shop and its direct-to-consumer ecommerce stores. The company is now looking for a creative leader to build the systems, team and creative direction required for its next stage of growth.
This is a leadership role, not an individual-contributor design position. You’ll set the creative standard, lead designers and content producers, and own how the brands look and perform across Amazon, ecommerce, paid social, TikTok, packaging and other customer touchpoints.
What You’ll Own
- Creative direction across Amazon, ecommerce/DTC, TikTok Shop and paid social
- Amazon listing creative, including main images, A+, Premium A+, videos and storefronts
- Brand identity and visual standards across four consumer brands
- Short-form video, UGC and performance creative direction
- Ecommerce imagery, landing pages, email and paid social assets
- Creative testing based on CTR, conversion and performance data
- Packaging, inserts and physical brand experience
- Creative briefs, prioritization, review and delivery processes
- Leadership and development of designers, editors and creative producers
- Freelancers, production partners and vendors
- AI-powered image and video production workflows
What We’re Looking For
Required:
- Experience leading creative for a consumer-products brand selling to U.S. customers at meaningful scale — approximately $10M+ in annual revenue
- Direct experience with Amazon listing creative and DTC ecommerce or paid-social creative
- Proven examples of creative work that improved CTR, conversion rate, ROAS or other measurable performance
- Experience building and managing a creative team of at least 3 people
- Strong portfolio showing ecommerce/listing creative, performance or short-form video, and brand work
- Experience using AI image and video tools in real production workflows
- Strong eye for photography, styling and art direction
- Strong written English
- Comfortable combining creative judgment with performance data
Nice to Have
Experience with:
- Home, bedding, textiles, apparel, beauty or similar consumer categories
- TikTok Shop, UGC and creator content
- Amazon Manage Your Experiments, Premium A+ and Brand Storefronts
- Packaging and insert design
- Brands where texture, color, styling and product presentation strongly influence purchasing decisions
What Makes This Role Different
You’ll have real ownership of the company’s creative direction and quality standards—not simply execute someone else’s briefs.
The company already has established products, performance data, AI creative tools and internal applications. Your job is to turn those resources into a scalable creative engine that produces better work, faster, and measures what actually drives sales.
You’ll work directly with the CEO and have authority over creative quality across the organization.