About the Opportunity
We are recruiting a Performance Marketing Manager for an established multi-brand ecommerce company with a portfolio of premium home and textile products.
The company already operates an eight-figure Amazon private-label business and a seven-figure U.S. TikTok Shop. The next major growth opportunity is scaling its direct-to-consumer Shopify business.
This is not simply a media-buying role. You’ll take ownership of paid acquisition performance and help determine when and how the DTC business can profitably scale.
What You’ll Own
- Paid acquisition across Meta Ads and Google Ads
- Media budget allocation, pacing and scaling decisions
- DTC acquisition economics and contribution performance
- Campaign and account architecture
- Audience strategy and competitor analysis
- Measurement, attribution and reporting accuracy
- Testing strategy and performance experimentation
- Paid creative strategy in collaboration with the creative team
- Shopify and ecommerce performance analysis
- Weekly commercial recommendations to leadership
You’ll have the authority to recommend when spend should increase, decrease or stop based on actual business economics—not simply platform ROAS.
What We’re Looking For
These are important requirements for the role:
- Personally managed $30,000+ USD/month in paid media for a DTC ecommerce brand for at least 6 months
- Direct responsibility for budget scaling and stopping decisions
- Proven experience significantly scaling a physical-product ecommerce brand
- Hands-on expertise with Meta Ads and Google Ads
- Strong Shopify and ecommerce analytics experience
- Strong understanding of CAC, contribution margin, attribution and blended efficiency
- Experience building structured creative and campaign testing systems
- Ability to make commercial decisions based on data—not platform metrics alone
- Advanced written and spoken English
- Comfortable working remotely with overlap during U.S. Eastern business hours
The company is specifically looking for someone who has personally owned the results. Agency portfolio spend or results across multiple client accounts do not count as equivalent experience.
Nice to Have
Experience with:
- Bedding, home textiles, furniture, apparel, beauty or wellness ecommerce
- Brands selling through Amazon and/or TikTok Shop in addition to DTC
- Server-side tracking, Triple Whale, Northbeam or similar tools
- In-house creative and lifecycle marketing teams
- AI workflows applied to performance marketing