Marketing & Business Development Manager

JOB SUMMARY

Responsible for supporting and assisting with developing and maintaining marketing strategies, advertising, organizing events, product development, evaluating member research and coordinating marketing plans and promotional activities.

REPORTING RELATIONSHIP

The Marketing & Business Development Manager will report directly to the CEO.

DUTIES

• Develops marketing strategies and plans appropriate marketing campaigns to meet set business targets.
• Develops marketing budgets Managing the production of marketing materials, including leaflets, posters, mail inserts, flyers, newsletters and calendars.
• Assisting with the development of methods for the generation of awareness through social media
• Arranging for the effective distribution of marketing materials via various media
• Sourcing advertising opportunities and placing advertisements in traditional/online media Organizing and attending events; develops special events as required
• Conducting market research which includes member questionnaires, focus groups etc.
• Works with the team to develop / innovate products and services
• Liaises with suppliers

RESPONSIBILITIES

• Works with the Manager to develop marketing plans, which will focus on meeting organizational objectives.
• Assists with specifying market requirements for current and future products by conducting market research
• Assisting with the development and implementation of a company-wide go-to-market plan, working with relevant departments to execute.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Advertising, Public Relations, Journalism or its equivalent from a recognized institution.
• Five years professional experience in a Sales / Marketing, or Corporate Communications environment

SPECIAL ABILITIES AND APTITUDES

• Excellent writing skills
• Excellent verbal communication skills
• Networking, prospecting, public speaking and presentation skills
• Knowledge of metrics and analytics and understanding of campaign effectiveness
• Knowledge of social media marketing and website content management
• Knowledge of PR, marketing and planning events Knowledge of graphic arts will be an asset.

ATTRIBUTES:

• Friendly, confident and enjoys dealing with a variety of people
• Must be creative, dynamic and innovative
• Ability to contribute individually, and lead, manage or participate in cross-functional teams
• Ability to create great working relationships with all levels within the company and across multiple disciplines and work well under pressure, flexible and co-operative