About Us:
We are an established in-house marketing agency for a leading real estate company, specializing in generating high-quality leads across multiple regions, including Asia, LATAM, India, and the USA. We work with premium brands in the financial, real estate, and luxury sectors, offering innovative solutions driven by data and creativity. We are seeking a Marketing Manager with expertise in multi-country lead generation campaigns and a background in managing high-profile accounts.
Job Summary:
As the Marketing Manager / Lead Generation / Data Analyst, you will spearhead the agency’s global lead generation efforts. With campaigns spanning multiple countries in the industry of financial and real estate, you will lead a team of content, social media, and PPC specialists to optimize lead volume and quality. You must possess perfect English, exceptional data analysis skills, and experience in managing international campaigns across Asia, LATAM, India, and the USA.
Key Responsibilities:
1. Multi-Country Lead Generation Strategy
– Develop and execute comprehensive lead generation strategies across multiple regions, including Asia, LATAM, India, and the USA.
– Customize campaigns to align with regional marketing trends and local customer behavior while maintaining global consistency.
– Optimize regional PPC and paid social media campaigns to achieve cost-per-lead (CPL) targets and conversion rates.
2. Managing High-Profile Accounts in Financial, Real Estate, and Luxury Sectors
– Lead the marketing efforts for premium real estate, financial, and luxury industry clients, ensuring campaigns meet high standards and align with brand values.
– Build and maintain strong relationships with key stakeholders, managing expectations and delivering results-driven strategies.
3. Team Leadership
– Manage and mentor the Content Marketer, Social Media Specialist, and PPC Specialist, ensuring smooth coordination and execution of global campaigns.
– Set goals, define workflows, and ensure clear communication across all team members, driving creativity and performance.
4. Data-Driven Campaign Optimization
– Use data analytics to monitor campaign performance and optimize across regions, adjusting based on real-time feedback and market conditions.
– Build dashboards and reports that provide insights into lead generation effectiveness and present findings to the CEO and other senior leaders.
5. Campaign Execution and Budget Management
– Oversee global PPC, content, and social media campaigns, ensuring proper allocation of the marketing budget to maximize ROI.
– Perform ongoing A/B testing for ad creatives, landing pages, and copy across regions to refine and improve campaign outcomes.
6. Reporting and Collaboration with Sales
– Report on KPIs such as lead volume, CPL, and conversion rates across regions.
– Collaborate with the sales team to ensure marketing-generated leads are qualified and ready for handoff, with feedback loops in place to continuously optimize lead quality.
7. Industry Knowledge and Innovation
– Stay up-to-date on the latest digital marketing trends, especially in financial, real estate, and luxury sectors, adapting strategies to ensure best practices are implemented.
– Recommend innovative solutions to keep the agency at the forefront of multi-country digital marketing.
Required Skills and Qualifications:
– Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
– 5+ years of experience in digital marketing, lead generation, and performance marketing, with multi-country campaign management.
– Experience working in an advertising agency, managing high-profile accounts in financial, real estate, and luxury sectors.
– Proven track record in developing and executing successful lead generation campaigns across regions such as Asia, LATAM, India, and the USA.
– Perfect English communication skills (written and verbal) are essential.
Technical Skills:
– Advanced knowledge of Google Analytics, Google Ads, Facebook Ads, and other major digital marketing platforms.
– Proficiency in data analysis and performance tracking using tools like Google Analytics, Excel, and data visualization platforms (e.g., Google Data Studio).
– Familiarity with SEO, SEM, and content marketing strategies to drive organic traffic and lead generation.
Leadership and Communication Skills:
– Strong team leadership and people management skills, with experience in managing cross-functional teams.
– Excellent verbal and written communication skills, able to communicate effectively across departments and with senior leadership.
– Ability to manage complex projects across multiple time zones and regions, ensuring timely and high-quality campaign execution.
Analytical and Problem-Solving Skills:
– Strong analytical mindset, with experience analyzing campaign performance and implementing data-driven optimizations.
– Problem-solving skills to address challenges specific to different markets and industries.
Salary and Benefits:
Competitive salary, with performance-based bonuses.
Opportunity to work with a global marketing team in an established agency managing campaigns in real estate, financial, and luxury sectors.
This position is ideal for a strategic and data-driven marketing leader who has managed high-profile, multi-country lead generation campaigns in an agency setting.