Marketing Manager

About the Role

Elsner Law Firm is seeking a proactive, creative, and highly organized Marketing Manager to own and execute day-to-day marketing initiatives across digital, local, and community channels. This role is ideal for someone who thrives in a hands-on environment, thinks outside the box, and is comfortable managing marketing independently while collaborating closely with firm leadership.

You will work directly with Justin to strengthen brand presence, generate leads, nurture referral relationships, and ensure consistent follow-up and execution across all marketing efforts.

Key Responsibilities

Reputation & Local Marketing

• Follow up with clients to generate and manage Google Reviews

• Create and optimize Google Business Profile content regularly

• Monitor and optimize Local Services Ads (LSA) performance

• Track and report on the effectiveness of all local marketing efforts

Content & Communications

• Draft quarterly newsletters for:

  • Current and past clients

  • Body shops and chiropractors

• Build and maintain targeted mailing lists (300–500+ contacts)

• Update and enhance client-facing materials (welcome letters, welcome boxes, in-person materials)

Social Media & Brand Presence

• Create and manage content for:

  • LinkedIn

  • Facebook

  • Instagram

  • TikTok (optional but preferred)

• Provide content ideas and scripts for videos Justin records in-office

• Edit videos, write captions, add tags, and publish content

• Engage with other local businesses on social media:

  • Commenting

  • Congratulating wins

  • Running referral or “Give a Gift, Get a Gift” initiatives

SEO & Vendor Management

• Review and oversee the performance of the SEO vendor

• Ensure deliverables, timelines, and KPIs are being met

• Provide feedback and recommendations for improvement

Partnerships, Sponsorships & Community Outreach

• Identify and secure sponsorship opportunities that increase brand exposure and backlinks

• Research and recommend local events for Justin to attend

• Coordinate lunches and relationship-building meetings with chiropractors

• Explore partnerships with:

  • Body shops

  • Tow yards (including banner placements in lots)

Advertising & Growth Initiatives

• Research cost-effective advertising options:

  • Print & digital billboards

  • Radio

  • Podcasts

• Coordinate podcast guest appearances and speaking opportunities for Justin

• Explore and execute marketing strategies targeting the Spanish-speaking community

Campaigns, Funnels & Automation

• Support updates to Justin’s “7 Mistakes” book:

  • New cover design

  • Content refresh

  • Landing page creation

  • Email follow-up sequences (Mailchimp or similar)

• Build a lead follow-up system using:

  • Case management system and/or

  • Email marketing tools (Mailchimp or similar CRM alternatives)

Skills & Experience

Required

• Proven experience as a Marketing Manager, preferably in:

  • Personal Injury law firms

  • Legal services

  • Professional services

• Strong writing and editing skills

• Experience creating and managing email newsletters

• Strong understanding of social media platforms and best practices

• Ability to work independently, prioritize tasks, and follow through

• Experience creating or editing landing pages and websites

• Familiarity with Canva for design and content creation

• Experience with video editing (short-form content)

Nice to Have

• Experience with SEO oversight and vendor management

• Familiarity with Mailchimp or similar email marketing tools

• Experience with local, community-based marketing

• Spanish-language marketing experience or interest

• Experience building marketing systems where no formal CRM exists

What We’re Looking For

• Highly organized and execution-focused

• Creative thinker who brings ideas, not just tasks

• Strong follow-up skills and attention to detail

• Comfortable working in a lean environment

• Willing to go above and beyond to get results

• Strong communicator who can translate ideas into action