Posted 4 months ago

About the Role

Lagersoft is expanding its iGaming operations and is opening a new strategic position: Smartico Platform Manager.
This person will be the in-house expert on Smartico, the leading CRM automation and gamification platform for online casinos.

You will work closely with our team in Brazil (Smartico experts), Product, Tech, Acquisition, and Retention to design, configure, and optimize gamified experiences that increase user engagement, loyalty, and conversion.

This is a high-impact role for someone who understands both technical implementation and iGaming user behavior, and who can be the bridge between Spanish-speaking stakeholders and the current Smartico engineering team.

Responsibilities

Smartico Platform Ownership

Configure, maintain, and optimize the Smartico CRM & Gamification environment.
Create and manage promotions, tournaments, missions, challenges, jackpots, rewards, and loyalty programs.
Set up automation flows, triggers, segmentation, and behavioral journeys.

Gamification & Player Engagement

Design experiences that improve retention, repeat play, and lifetime value.
Implement rules for betting activity, leveling systems, badges, and other game mechanics.
Monitor campaign performance and propose improvements.

Technical Implementation

Work with engineering to ensure Smartico integrations are functioning correctly.
Troubleshoot issues related to configurations, APIs, flows, or data sync.
Collaborate with the Brazil expert team to adopt best practices and replicate advanced setups.

Cross-functional Collaboration

Serve as the technical bridge between Product, Acquisition, and Retention.
Translate business requirements into Smartico configurations.
Support the Product Owner (Juanita) in planning and prioritizing Smartico initiatives.

Monitoring & Optimization

Track KPIs for acquisition, engagement, churn prevention, and reactivation.
Test and QA campaigns before deployment.
Document processes, configurations, and learnings.

Requirements

Must-Have

Hands-on experience with Smartico (CRM, Marketing Automation, Gamification).
Experience in iGaming / online casino / sports betting ecosystems.
Strong technical understanding of automation flows, rules, triggers, segmentation, APIs.
Ability to configure tournaments, missions, promotions, and gamification mechanics.
Advanced Spanish (native or near-native).
Good English for communication with international team.
Excellent analytical and problem-solving skills.

Nice to Have

Experience in roles like CRM Engineer, Gamification Specialist, Casino CRM Manager, or similar.
Background in retention, acquisition, or player lifecycle management.
Understanding of player psychology and engagement dynamics.
Technical background (engineering, systems, or related).

Soft Skills

Strong communication – able to translate business requirements into technical actions.
Detail-oriented and organized.
Ownership mentality – you manage the Smartico environment end-to-end.
Proactive and collaborative – works well across multiple teams.
Ability to work with remote teams in Brazil and Mexico.

What We Offer

Opportunity to build a new function in one of the fastest-growing areas of the business.
Work directly with top experts in Smartico and iGaming.
Career growth in Product, CRM Engineering, or Retention Technology.