About Us:
We are an in-house marketing agency for a leading real estate company, specializing in high-quality lead generation across multiple regions, including Asia, LATAM, India, and the USA. We work with premium brands in the financial and real estate sectors. We’re looking for a talented Content Marketer to develop and execute a content strategy that supports lead generation and brand awareness across these diverse regions.
Job Summary:
As the Content Marketer, you will be responsible for creating compelling content across various
platforms, driving engagement, and helping to generate leads. You will work closely with the Graphic Designer, Copywriter, Social Media Specialist, PPC Specialist – Marketing / Lead Generation Manager to create content that aligns with our global lead generation strategies. This role requires a strong understanding of content marketing in multi-country markets and the ability to tailor content to diverse audiences.
Key Responsibilities:
1. Content Strategy Development
Develop and implement a content strategy that aligns with global lead generation goals for real estate, financial, and luxury sectors.
Research and create content that resonates with target audiences in Asia, LATAM, India, and
the USA, adapting tone and messaging to local markets. Collaborate with the Marketing Manager / Lead Generation Manager to integrate content into paid campaigns, landing pages, and organic social media efforts.
2. Content Creation
– Produce high-quality content, including blog posts, articles, case studies, email newsletters,
videos, and infographics.
– Work closely with the Graphic Designer to develop visual content that enhances campaigns and promotes engagement.
– Collaborate with the Copywriter to refine messaging and create compelling copy for a range of content formats.
-Ensure content is SEO-optimized and includes relevant keywords for improved organic reach.
3. Multi-Platform Content Management
– Manage and publish content across multiple channels, including the company website, blogs,email marketing, and social media platforms.
– Ensure consistency in brand voice and messaging across all content formats and regions.
Monitor and optimize content performance using analytics tools, adjusting strategy based on insights.
4. Collaborating with the Sales Team
– Align content with sales team objectives, creating materials that support the sales process,
including brochures, presentations, and product descriptions.
– Gather feedback from the sales team to continuously improve content relevance and lead
quality.
5. Analytics and Reporting
– Track and report on content performance using analytics tools such as Google Analytics and
HubSpot.
- Provide regular reports to the Marketing Manager / Lead Generation Manager on key metrics, including engagement rates, traffic, and conversions.
- Identify areas for improvement in content strategy based on data insights and audience
behavior.
6. Industry Research & Innovation
– Stay up-to-date on trends in real estate, financial, and luxury markets, as well as content
marketing best practices.
– Suggest new content formats and ideas to keep the agency’s content innovative and
competitive in global markets.
Required Skills and Qualifications:
– Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
– 3+ years of experience in content marketing, preferably in an agency setting or working with
real estate, financial, or luxury clients.
– Proven track record of creating effective content that drives lead generation and brand
engagement across multiple platforms.
– Experience working with SEO strategies and writing for international markets.
Technical Skills:
– Proficiency in content management systems (e.g., WordPress), SEO tools (e.g., SEMrush), and
social media management platforms.
– Strong writing, editing, and proofreading skills with attention to detail.
– Knowledge of Google Analytics and content performance tracking tools.
– Ability to create basic visual content using tools like Canva or work with Graphic Designers to
develop more complex visuals.
Communication and Collaboration:
– Strong interpersonal and communication skills to collaborate with multiple departments,
including the Graphic Designer, Copywriter, Marketing Manager / Lead Generation Manager,
and PPC Specialist.
– Experience working in cross-functional teams and with different marketing channels.
– Excellent written and spoken English, with the ability to write clear and compelling content for global audiences.
– Strong organizational skills with the ability to manage multiple content projects at once.
– Attention to deadlines and ability to prioritize tasks in a fast-paced environment.
Salary and Benefits:
Competitive salary and performance-based bonuses.
Opportunity to work with a global marketing team in an innovative real estate marketing
agency.
This role is ideal for a content marketing professional who enjoys creating data-driven, engaging, and impactful content while working collaboratively with designers, copywriters, and marketing experts.