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Case Study – Mastering the Art of Marketing Recruitment
Happiness To Work + Brainlabs
Mastering the Art of Marketing Recruitment
The Challenge: A High-Stakes Director Search
Brainlabs, a globally recognized marketing agency, approached us with a complex challenge: finding a Director of Consumer Acquisition.
This was no ordinary search. The ideal candidate needed to come from either Brainlabs’ client portfolio or a direct competitor—a highly specific requirement that made the talent pool exceptionally narrow.
When Melissa, HR Manager at Brainlabs, reached out, we knew this would require:
🎯 A laser-focused recruitment strategy instead of a high-volume approach.
🌍 Extensive industry networking to uncover hidden talent.
💡 Creative solutions to source candidates from an ultra-competitive market.
The Approach: Applying a Marketer’s Mindset to Recruitment
To tackle this challenge, we took inspiration from Brainlabs’ own marketing strategies—leveraging precision targeting over mass outreach.
🔍 Hyper-Specialized Search – We strategically mapped key players in the industry, identifying candidates from direct competitors and existing client networks.
🤝 Deep Industry Networking – Instead of relying solely on traditional channels, we expanded our web through personal connections, referrals, and exclusive communities.
🎨 Creative Outreach – We engaged top talent with a customized, value-driven approach, ensuring candidates saw the unique opportunity Brainlabs presented.
The Results: Breaking Barriers in a Competitive Market
✔️ Hired the Director of Consumer Acquisition, overcoming one of the toughest recruitment challenges we’ve faced.
✔️ Placed +5 Heads of Consumer Acquisition in the U.S. sector, reinforcing Brainlabs’ expansion and leadership in digital marketing.
✔️ Strengthened Brainlabs’ talent pipeline, ensuring future hires can be sourced with greater efficiency.
This project was one of the hardest searches we’ve tackled to date—but also one of the most rewarding. At Happiness To Work, we thrive on challenges that push us to think bigger, move faster, and redefine what’s possible in recruitment.